SEO for Manufacturers
SEO for Manufacturers & Metals Companies
Buyers search before they call. When a GC needs a panel supplier or a fab shop that can hit a lead time, they Google it, and the quote goes to whoever shows up. We make sure that's you.
Sound Familiar?
Where metals companies lose search traffic.
Rankings
Three competitors show up before you do.
Buyers search for exactly what you make, in the area you serve, and find someone else first. Those quote requests never reach you, and you never knew they were out there.
Website
Your site reads like a brochure.
One page lists everything you make. Google can't tell what you do, where you do it, or who it's for, so it doesn't send anyone.
Past Agencies
You paid for SEO and got a PDF.
Rankings for terms nobody searches, traffic that never calls, and a monthly report nobody can explain. SEO that doesn't produce quote requests isn't worth paying for.
What We Do
SEO built around quote requests.
We focus on the searches that turn into RFQs and phone calls, not vanity rankings. Here's the work.
Keyword research in your buyers' language
We find what your buyers actually type: product names, specs, applications, and local searches. Then we skip the high-volume terms that never turn into a quote.
Capability and product pages
One page per thing you make and per customer you sell to (GC, developer, end owner), each written to rank for its search and built to turn a visit into a quote request.
Service-area pages
If you ship or install across a region, we build pages that get you found in the towns and states you actually serve, not just the one your shop is in.
Google Business Profile and reviews
For local searches, your Maps listing and review count decide who gets the call. We tighten your profile and set up a steady review pipeline, even when a contractor owns the customer.
Content that answers buyer questions
Articles that answer what owners and buyers search before they call: specs, costs, lead times, how to pick a supplier. Useful to the reader, and it builds rankings over time.
Technical fixes
Page titles, speed, indexing, broken pages: the plumbing that decides whether Google can read your site at all. We fix it first, then keep it clean.
What to Expect
SEO compounds. Here's the timeline.
SEO is the cheapest long-term channel, but it isn't fast. Most metals companies see results compound over three to six months.
Month 1
Fix the foundation
Technical cleanup, your Google Business Profile, keyword research, and a plan for the pages you're missing.
Months 2–3
Build the pages
Capability, product, and service-area pages go live, with call tracking so every inbound call is logged and attributed.
Months 3–6
Compound
Rankings climb, content adds up, and you get one plain-English report on which searches turned into calls and quote requests.
Proof
What compounding looks like.
For a 30-year-old Oklahoma metals manufacturer, we built out search visibility and content across their service areas as part of a full marketing rebuild. Site traffic roughly tripled year over year.
+200%
Site traffic, year over year
30 → 75
Qualified leads per month in nine months
“We were paying a website guy, an SEO guy, and a print agency separately. None of them talked to each other. Heartland took it all over and our quote pipeline doubled in six months. One team, one report, nobody pointing fingers.”
Frequently Asked Questions
How long does SEO take for a manufacturing company?
Most metals companies see results compound over three to six months. The foundation work (technical fixes, your Google Business Profile, the pages you're missing) happens in the first month or two, and rankings build from there. If you need leads sooner, we run paid search alongside it.
Should I invest in SEO or paid ads first?
Both, but start paid first. Paid search puts you in front of buyers looking today. SEO takes three to six months to compound but is the cheapest long-term channel. The right move is a small, disciplined paid budget for immediate leads and consistent SEO for compounding traffic.
Which keywords should a manufacturer go after?
The ones that turn into quote requests: what you make, the specs and applications buyers search for, and the areas you serve. A term with 20 searches a month from buyers ready to order beats one with 2,000 from students and job seekers.
Do you lock me into a long contract?
No. We work month to month. If we're not earning our keep, you walk.
Keep Reading
Find out where you're losing search traffic.
Tell us about your company. We'll do a quick teardown of your current marketing, including how you show up in search, and walk you through what we'd fix first on the call.
Get a Free Audit