Heartland Industrial Marketing

For Manufacturing

Marketing Agency for Manufacturing & Metals Companies

We help metals companies, material suppliers, and manufacturers get found, look credible, and win the jobs they're losing today. Built for one industry. No junior hand-offs. Month to month, no long contracts.

Who We Serve

We already know what moves the needle.

Generalist agencies spend their first three months learning your business on your dime. We start work knowing the difference between a purlin and a panel, what FABTECH costs to exhibit at, and why your end customer often doesn't know your name.

01

Metal Building Manufacturers

02

Metal Roofing Companies

03

Steel Suppliers & Service Centers

04

Metal Fabricators

05

Laser Cutting & CNC Shops

06

Foundries & Casting

07

Material Suppliers

08

OEMs & Contract Manufacturers

Case Study · 18 Months

How we tripled site traffic for a 30-year-old Oklahoma metals manufacturer.

A family-run Oklahoma metal fabricator manufactures metal building kits, roofing systems, and laser-cut components from two facilities. 30+ years in business, serving farmers, contractors, and developers across the region.

When we started 18 months ago, their marketing presence wasn't matching their operation. We didn't run a few ads and call it a day. We rebuilt the whole engine:

  • Designed and launched a new website with full product photography and clear paths to quote
  • Implemented call tracking so every inbound call is logged, attributed, and reviewable
  • Stood up their CRM so quotes stop getting lost in voicemail and follow-up actually happens
  • Optimized their trade show booth design and pre-show outreach for the events they exhibit at
  • Built out search visibility and content to capture buyer-intent traffic across their service areas
  • Helped them open distribution into several new geographic markets

The work compounded. Site traffic roughly tripled year-over-year, qualified leads grew from 30 a month to 75 a month, the average deal size went up, and they expanded into new territory without adding overhead.

+200%

Increase in site traffic year-over-year

30 → 75

Qualified leads per month — 2.5× growth across nine months

↑

Average deal size — bigger jobs, not just more of them

Multiple

New markets entered — geographic expansion without overhead bloat

“Heartland rebuilt our site, set up our CRM, and grew our qualified leads from 30 to 75 a month. They feel like part of our team, not a vendor.”

— Owner, Oklahoma-based Metal Fabricator

Want results like this for your operation?

Tell us about your company. We'll do a quick teardown of your current marketing and walk you through what we'd fix first on the call.

Get a Free Audit