For Metals & Manufacturing Companies
Stop losing sales to competitors who just market better.
We help metals and manufacturing companies get found, look credible, and win the jobs they're losing today.
Sound Familiar?
Three patterns we hear from metals owners every week.
Ad Spend
Your ads aren't paying back.
Money going into Google Ads with nothing to show for it. You can't tell what's working, and the agency running it can't either.
Visibility
You're invisible to the people searching.
The competitor across town has 240 reviews. You have 11. Quotes are reaching them, not you.
Attribution
You sell the materials. Someone else gets the credit.
Your panels end up on a building you'll never visit, installed by a GC you didn't meet. The end owner never knows your name.
Why Heartland
Why we're a better bet than the alternatives.
vs. a generalist agency
They don't speak metals.
Most agencies spend the first three months learning the difference between a purlin and a panel — on your dime. We already know what moves a GC to pick up the phone.
vs. one in-house hire
One person can't be six specialists.
A single hire can't cover strategist, designer, ad buyer, and copywriter. You get a full team, senior on every discipline, for less than one full-time salary.
vs. the cheap freelancer
$500/month buys $500/month of effort.
Senior marketers, month-to-month, no contract keeping either of us stuck. If we're not earning our keep, you walk.
Client Spotlight
“We tried two agencies before this one. Both took my money and had nothing to show for it after months. Heartland got our Google profile from 35 reviews to 80+ in 4 months, and the quote requests followed. Best money we've ever spent on marketing.”
Reviews
Clients love Heartland.
Real feedback from metal fabricators and material suppliers we've worked with.
“Six weeks. That's how long my old agency took to do anything. Heartland had our paid search program live in two. I don't have to babysit them. The work gets done and the leads keep coming.”
“Heartland got it from minute one: we sell the materials, GCs do the install, end customers never know our name. They built the marketing for that reality, and it works.”
“We were paying a website guy, an SEO guy, and a print agency separately. None of them talked to each other. Heartland took it all over and our quote pipeline doubled in six months. One team, one report, nobody pointing fingers.”
“Our logo was from the '90s and our site looked it. Heartland refreshed everything top to bottom: site, truck wraps, even our FABTECH booth. Walked into the show finally looking like the company we actually are. Closed three accounts off that one event.”
Frequently Asked Questions
What's the best marketing strategy for a metals company?
It depends on your business: what you sell, who you sell to, and the kinds of jobs you want to win more of. For most metals manufacturers and material suppliers, it starts with a clearly defined ideal customer and a website built to convert them. From there, the fast wins are usually the same: Google Business Profile, paid search, signage, and a steady review pipeline.
How long does it take to start generating leads from marketing?
Paid search and a tightened Google Business Profile can produce inbound quote requests within a few weeks. SEO and reputation-building compound over three to six months. Trade shows and partnerships take months to a year. We sequence the fast wins first so you have momentum (and revenue) while the slower channels build.
Should my company invest in SEO or paid ads first?
Both, in that order, but start paid first. Paid search puts you in front of buyers actively looking today. SEO takes three to six months to compound but is the cheapest long-term channel. Owners who try to choose one or the other usually under-invest in both. The right move is a small, disciplined paid budget for immediate leads and consistent SEO and content for compounding traffic.
How much should a metals company spend on marketing?
Most owner-operated metals manufacturers and material suppliers should spend three to seven percent of revenue on marketing. Toward the lower end if you have strong word of mouth, higher if you're growing into new geographies or product lines. We tell you what makes sense for your specific situation on the call rather than selling a $20K-a-month engagement you don't need.
How do I market a metals business when most of my sales go through contractors?
This is one of the most common patterns in the metals industry. The dynamic: you sell the materials, GCs install, end owners never know your name. We have specific tactics for capturing reviews, photos, and UGC from end users even when contractors own the relationship: post-install review systems, on-site QR codes that route back to you, and contractor partnership programs that share credit.
Get a free audit
Tell us about your operation. We'll do a quick teardown of your current marketing presence and walk you through what we'd fix first on the call.
Get My Free Audit